by Heather Tietz
A new commandment I give to you, that you love one another, just like I have loved you; that you also love one another. By this everyone will know that you are my disciples, if you have love for one another.
I bet you can guess America’s most popular soft drink - Coca-Cola. It’s been around for over 130 years. Through our Great Depression and World Wars, every generation of Americans from the turn of the century to today has had this beverage a popular part of their daily lives. How did such a sugary, carbonated drink become so embedded in American traditions? Prolific advertising.
Only in recent years has Christianity been swept into the advertising world. For thousands of years, it maintained its popularity, much like apple pie, on its own merit. It has been promoted by Jesus’ own excellent product promotion campaign. Love.
Just love each other in His name. No sign, no necklace, no desk calendar, no car charm, no t-shirt can advertise Jesus like active love.
Veteran-married couples holding hands, siblings helping one another, young moms playing with their children, college kids singing worship songs in open dorm rooms, happy teens working to box Christmas gifts, Christian churches supporting one another, has done more for spreading the gospel than any stagnant pamphlet or manmade thing.
Kindness, peace, patience, goodness, faithfulness, and self-control coming from groups of people is unusual. Where the community is, where there’s working together, where there is active love, God must be involved. It turns heads. It draws people in. It is the best advertisement for Jesus.
When that love gets extended to outsiders, outsiders want a piece of that pie.